Bing Ads

Gloria Esposito
Digital Marketer, Businesswoman, Mother,

Yogi, Foodie, Traveler + Friend

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While Google is the dominant player for Adwords, Bing represents 20% of the market share. If you want maximum market penetration, you need to have a presence on Bing. Our team will match Google and Bing campaigns for the best results. Creative ad copy and excellent keyword research are necessary for effective campaigns. Our team will set-up and manage your campaigns to start driving sales and revenue.

 Clients love Bing Ads because the results are measurable and you only pay when someone clicks unless you are running a brand awareness campaign on the display network.  Our team will setup your website with conversion tracking to monitor your cost per conversion.  You can track actual sales of products if you have an E-Commerce site. Bing Ads are extremely transparent, no more wondering if your advertising is working.

Our mobile society puts Bing Ads at the fingertips of consumers on the Microsoft network.   If they are shopping, they are searching for where to go, where to buy, how much is it, can I get it cheaper and if you’re not there you are missing out on leads that can turn into conversions.  Bing Ads allows you to set up remarketing audiences from all visitors that arrive on your website.  Marketing to a client that has taken the time to acquaint themselves with your products is the first exposure.  By remarketing you drive home your brand and conversion.  The world has gone digital; you need a strong digital presence.

Bing Ads allow you to target your campaigns for the best ROI.  You can define specific devices, geographic, demographic, and affinity settings.  Our team will add Bing Ads tracking and monitor your audience to continue to refine targeting.

Bing Ads allows you the flexibility to advertise during your business hours or the time that your clients are most likely to convert.  You are in total control of your ad spend and placement.

You can spend as little or as much as you want.   There are no minimums with Bing Ads.  As your business grows, you can continue to increase your budget to obtain a greater market share.

We can help you set up a cost-effective and measurable Bing Ads campaigns.  We will take the time to understand your business and products.  With our strong business background combined with our digital marketing expertise, you will be up and running in no time.  Give us a call today. We look forward to working together.

AdWords Targeting

What we love about Bing Ads is you can drill down to show your ads to customers who are likely to convert.  Bing Ads allows different strategies to target your particular customer base on Bing Search and Search Partner Sites.

  • Keyword targeting: Keyword research is essential to develop a good understanding of your products and business.  Before setting up your keywords and Bing Ads campaigns, we will spend time discussing your business, products and sales goals.  Our team will develop a tight list of keywords, and we will monitor their effectiveness to develop winning keywords.  Additionally, we will continue to add negative keywords to maximize conversions.
  • Geographic location targeting: Drilling down to find your potential clients will increase your ROI.  Why spend money in geographic areas that will not convert? Bing Ads allows targeting by zip code, radius, state, county, city, and places of interest.  You can set bid adjustments to bid higher for specific locations and reduce bids for areas that are not converting at the same rate.
  • Device targeting: It’s a mobile society, and Bing Ads allows clients to adjust bids according to the device.  Developing mobile and desktop ads will help you decide where to increase or decrease bidding resulting in better opportunities for conversions.
  • Remarketing Lists for Search Ads (RLSAs): Creating remarketing for clients that have previously visited your site is one of the most cost-effective strategies for conversions.  While we will bid higher for keywords in RLSA campaigns, your net cost per conversion will be lower.  Don’t lose clients who didn’t buy the first time but have already gained familiarity with your brand.  More often than not, they are happy that you appeared via Bing Ads because they are ready to convert.
  • Display Advertising & Remarketing: Remarketing is where you can get the best bang for your buck with the Display Network.  There is an adage that a new customer needs five exposures before they are ready to buy.  With the help of tracking cookies, you can make sure they remember your marketing message.  If they have not converted, you can offer incentives to get the conversion.   Target Display Ads to specific publications, keywords, locations, and by user affinity groups.  Traditional impression advertising cannot come close to the accurate targeting offered by the Bing Ads Display Network.

Google Ads and Bing Ads are the best choices for many businesses. When a potential customer begins their search online, you should be there.  If you’re not on page one of a search, your chances to be included in the customer’s selection process will need to rely on word-of-mouth or repeat customers. Most businesses need new clients to grow. I will build intelligent campaigns that will drive results.

"I have had the privilege and fortune of working with Gloria Esposito for over 5 years in several different capacities, throughout which her talent and passion have immeasurably helped build our internet presence.  Before she started with us, our social media presence was minimal.  Under her guidance, this has become an integral part of our marketing strategy and now is extremely successful.  The work she has done on our website has made it much more current and attractive, doubling traffic and awareness in just a few months.  

Not only is she genuinely enthusiastic about each business she works with, she always goes the extra mile and always exceeds expectations.  Gloria is undoubtedly the most gifted professional I have come across in my 25 years in business."
Mary Cullom

Arpeggio BYOB

"I’ve worked with Gloria Esposito for several years, and she is not only a brilliant marketer who is masterful at driving business, but also tireless in the way she constantly measures and adjusts strategies to maximize results. Gloria will do anything to assist her clients in achieving their goals. She builds smart, sophisticated and beautiful websites that tell the stories of the brands she works with, which foster consumer interaction, engagement and brand loyalty. Every smart visionary preparing to introduce a new product or service, or looking to pivot their company to adjust to market trends should contact this fun, smart entrepreneurial thinker."

Peter Breslow

Peter Breslow Consulting & Public Relations


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