G Blog

Digital Marketing Tips, Photography + Videos

 

 

Let's Get Digital

GOOGLE ANALYTICS

Google Analytics

Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is a free service offered by Google that tracks and reports website traffic. Google Analytics is your roadmap to a successful digital marketing strategy.  You need to know your customer demographics, affinity groups, location and buying patterns to determine how to gain market share.  Google Analytics tracks Google AdWords, conversions, E-Commerce Sales down to the product level, acquisition traffic, behavior patterns, real time traffic, social media interactions and more information than you can imagine.

Google Ads

Google Adwords

Over a million businesses use Google AdWords.  Clients love Google AdWords because the results are measurable and you only pay when someone clicks unless you are running a brand awareness campaign on the display network.  Our team will setup your website with conversion tracking to monitor your cost per conversion.  You can track actual sales of products if you have an E-Commerce site.  Google Adwords are extremely transparent, no more wondering if your advertising is working.

BING ADS

Bing Ads for Success

While Google is the dominant player for Adwords, Bing represents 20% of the market share. If you want maximum market penetration, you need to have a presence on Bing. Our team will match Google and Bing campaigns for the best results. Creative ad copy and excellent keyword research are necessary for effective campaigns. Our team will set-up and manage your campaigns to start driving sales and revenue.

GOOGLE REMARKETING

Google Remarketing

Over a million businesses use Google AdWords.  Clients love Google AdWords because the results are measurable and you only pay when someone clicks unless you are running a brand awareness campaign on the display network.  Our team will setup your website with conversion tracking to monitor your cost per conversion.  You can track actual sales of products if you have an E-Commerce site.  Google Adwords are extremely transparent, no more wondering if your advertising is working.

SEO – SEARCH ENGINE OPTIMIZATION

SEO – Search Engine Optimization

Organic rankings are the ultimate win in Digital Marketing. How do you get there? Content, content, content and more content! Yes, you need to have great title tags, meta descriptions, image tags and URL structure, but unless you are in a non-competitive industry, you cannot ignore content. Search engine algorithms are very smart; it is no longer about keyword stuffing. You need to create authoritative content.

Social Media

Social Media Best Practices

Get Social. Yes, you may need to get out of your shell, but you need to join the social media party to win fans and customers. Interactions are personal and social media platforms allow your business to show your unique personality. Connect with consumers and audiences with similar interests, needs, and values. By interacting with your social connections, you develop a feeling of loyalty which will turn into sales.

Instagram

 

Instagram Tips

Every picture tells a story, and Instagram is a social channel you cannot ignore. Instagram boasts over 500M community members. Instagram is an advertising platform incorporating creative imagery to build a steady stream of engaged users. Facebook owns Instagram, and you can easily create ad campaigns in Facebook Ads Manager. Like Facebook, today’s mobile users are checking their Instagram feed and Instagram offers enhanced ad formats to share your brand’s story. Instagram is driving sales and the current marketplace demands your attention to share your story. Our creative team will compose winning shots and build your Instagram followers.

EMail Marketing

Email Marketing

Email Marketing could be your very best ROI marketing channel. According to the Direct Marketing Association, Email Marketing generates a 4,300%, or $44 return for every dollar spent.  An effective email marketing strategy is one of the best ways to stay in front hard-earned leads.  Let us help you create an Email Marketing program that drives home conversions.