Google Analytics is the most widely used web analytics service on the Internet.Google Analytics is a free service offered by Google that tracks and reports website traffic. Google Analytics is your roadmap to a successful digital marketing strategy. You need to know your customer demographics, affinity groups, location and buying patterns to determine how to gain market share. Google Analytics tracks PPC interactions, conversions, E-Commerce Sales down to the product level, behavior patterns, real-time traffic, social media interactions and more information than you can imagine. Google Analytics is continually adding new reporting tools. If you want to understand your business, you need Google Analytics.
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