Google Analytics

Google Analytics is the most widely used web analytics service on the Internet.Google Analytics is a free service offered by Google that tracks and reports website traffic. Google Analytics is your roadmap to a successful digital marketing strategy.  You need to know your customer demographics, affinity groups, location and buying patterns to determine how to gain market share.  Google Analytics tracks PPC interactions, conversions, E-Commerce Sales down to the product level, behavior patterns, real-time traffic, social media interactions and more information than you can imagine.  Google Analytics is continually adding new reporting tools.  If you want to understand your business, you need Google Analytics.

GOOGLE ADS | BING ADS - $500 BASE FEE

Google Ads and Bing Ads are the best choices for many businesses. When a potential customer begins their search online, you should be there.  If you're not on page one of a search, your chances to be included in the customer's selection process will need to rely on word-of-mouth or repeat customers. Most businesses need new clients to grow. I will build intelligent campaigns that will drive results.

CAMPAIGN | AD GROUPS | KEYWORDS

$500 fee to set-up for a maximum of 5 campaigns with ad groups and keywords for Google Ads. This will include keyword research.  For the first month, I will refine the keywords and campaigns.

$200.00 fee to set-up matching Bing Ads campaigns with ad groups and keywords.

It is recommended that your website have landing pages for each ad group with correlating URL, content, title and meta tags.  $50.00 per hour for landing page development.

Ongoing monthly maintenance is 100.00 per hour.

LANDING PAGE DEVELOPMENT

The best practice for cost-effective Google and Bing Ads campaigns is correlating a good landing page with all ad groups.  The landing page should have a relevant URL, title and meta description, and relevant content. Website landing page development will be billed at $50.00 per hour.

GOOGLE ANALYTICS

It is always recommended to set-up Google Analytics to understand your website analytics.  If you are investing money with Google and Bing Ads you must have Google Analytics to watch the effectiveness of your campaigns.  Analytics is key to making intelligent decisions to maximize your advertising campaign. $50.00 per hour for Google Analytics set-up.

WEBSITE DEVELOPMENT PHILADELPHIA PA

Gloria Esposito

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PROFESSIONAL. QUICK TURN-AROUND. GREAT ATTITUDE. SHORT-TERM PROJECTS + LONG-TERM PROJECTS.