Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is a free service offered by Google that tracks and reports website traffic. Google Analytics is your roadmap to a successful digital marketing strategy. You need to know your customer demographics, affinity groups, location and buying patterns to determine how to gain market share. Google Analytics tracks Google AdWords, conversions, E-Commerce Sales down to the product level, acquisition traffic, behavior patterns, real time traffic, social media interactions and more information than you can imagine. Google Analytics is continually adding new reporting tools. If you want to understand your business, you need Google Analytics.
Real-Time Reporting: Watch in Real-Time, watch within seconds, the number of people on your site, their geographic location, the keywords and sites that referred them, which pages they are viewing and conversions as they are happening. How cool is that?
Audience Reporting: Who are your customers? Audience reporting details the age, gender, interests, location, language, new and returning customers, frequency, engagement, technology and device source.
Acquisition: Complete detail for the source of acquisition, complete AdWords detailing, search console detailing, social reporting, conversion tracking including complete E-Commerce data.
Behavior: Keep your eye on your behavior flow, site content views, exit pages and site speed. Use this information to refine your site for optimum performance.
Conversions: Set goals for sales, video clicks, contact form clicks and observe your conversions in Google Analytics.
GOOGLE ADS | BING ADS - $500 BASE FEE
Google Ads and Bing Ads are the best choices for many businesses. When a potential customer begins their search online, you should be there. If you're not on page one of a search, your chances to be included in the customer's selection process will need to rely on word-of-mouth or repeat customers. Most businesses need new clients to grow. I will build intelligent campaigns that will drive results.
CAMPAIGN | AD GROUPS | KEYWORDS
$500 BASE FEEincludes set-up for a maximum of 5 campaigns with ad groups and keywords for Google Ads. This will include keyword research. During the first month, I will refine the keywords and campaigns.
$200.00 fee to set-up matching Bing Ads campaigns with ad groups and keywords.
It is recommended that your website have landing pages for each ad group with correlating URL, content, title and meta tags. $50.00 per hour for landing page development.
Ongoing monthly maintenance is 100.00 per hour.
LANDING PAGE DEVELOPMENT
The best practice for cost-effective Google and Bing Ads campaigns is correlating a good landing page with all ad groups. The landing page should have a relevant URL, title and meta description, and relevant content. Website landing page development will be billed at $50.00 per hour.
It is always recommended to set-up Google Analytics to understand your website analytics. If you are investing money with Google and Bing Ads you must have Google Analytics to watch the effectiveness of your campaigns. Analytics is key to making intelligent decisions to maximize your advertising campaign. $50.00 per hour for Google Analytics set-up.