Get pinning and drive sales. Pinterest is a social channel where 93% of the users are on the channel to plan a purchase and 96% use Pinterest to gather information for future purchases. The average Pinterest order is $50.00, which is higher than any other social media channel. The average pin is re-pinned 11 times, your content is shared, and it lasts longer than other social media channels. Pinterest users spend an average of 15 minutes viewing and pinning products. Pinterest is a social channel that needs to be in your digital marketing mix.