SERVICES

Every website is a unique project.  Some clients have images, logos and only need the expertise to pull it together.  Many entrepreneurs are busy and need a full-service team to develop their website. Call Gloria to discuss your vision; I have flexible and affordable options.

PROGRAMMING - CODING - $50.00 PER HOUR

WordPress and Shopify have beautiful and functional templates. While very functional, you might want to customize the code for visual and functional effects.  I work with a team of experienced HTML, CSS, JQUERY, JAVASCRIPT, PHP, MYSQL, and Shopify Liquid Programmers who can bring your vision to your website.

WORDPRESS WEBSITE - $1500 +

 

Beautiful custom designed 5-page mobile responsive WordPress site.  This price valid if the client provides written content, all images, logo, color, and typeface selections.  Default font and color choices available for no additional fee. We will work with a designed template. Modifications to the template will be billed at 50.00 per hour.

 

ALA CARTE OPTIONS
Ala-Carte Add-On Services.  Upon our initial consultation, we will determine what additional services you may need.  Our goal is to provide a cost-effective stunning website.

    • Logo Design -
    • Graphics
    • Videos and Photography
    • Custom Programming - $50.00 per hour.
    • Additional Pages - $50.00 per hour
WOO-COMMERCE

Integration of Woo-Commerce to WordPress site - $500.00

We recommend Woo-Commerce for online shops that carry limited products (20.)  We recommend Shopify for e-commerce centric businesses.

Additional Ala-Carte Fees

  • E-Commerce Photography Set-up - $600.00
    • 10 hours of training and setup for product photography
    • This fee does not include photography equipment
  • Ongoing product photography $70.00 per hour (charged by the quarter hour)
  • Ongoing product descriptions - $70.00 per hour (charged by the quarter hour)

 

HOSTING
  • Web Hosting Fee - $125.00 per year. Includes SSL.
  • Email setup $100.00.  We recommend G-Suite.  Each email address is $5 per month payable to Google.
  • The yearly maintenance fee for updating plugins and site $100.00
SHOPIFY E-COMMERCE WEBSITE - $1500

We will start with a template of your choice.  There are free and reasonably priced templates.  This price is based on the assumption that you will have all the product photos and logos.  We will need detailed information for all products that will include: product name, product SKU number, vendor, size, color, weight, shipping size, shipping weight, cost, discount, selling price, and all variant information.  If we can organize this information on a CSV file we can easily upload unlimited products.  

ALA CARTE OPTIONS

Ala-Carte Add-On Services.  Upon our initial consultation, we will determine what additional services you may need.  Our goal is to provide a cost-effective stunning website.

    • Logo Design -
    • Graphics
    • Videos and Photography
    • Custom Programming - $50.00 per hour.
    • Photography Set-up - $50.00 per hour. This does not include equipment.
    • Photography - $50.00 per hour.
SHOPIFY FEES

Shopify Basic costs $29 per month, with 2.9% + 30¢ per online transaction. The main Shopify plan costs $79 per month, with 2.6% + 30¢ per transaction. Advanced Shopify costs $299 per month, with 2.4% + 30¢ per transaction.  Here is the current Shopify Pricing.

 

GOOGLE ADS | BING ADS - $500 BASE FEE

Google Ads and Bing Ads are the best choices for many businesses. When a potential customer begins their search online, you should be there.  If you're not on page one of a search, your chances to be included in the customer's selection process will need to rely on word-of-mouth or repeat customers. Most businesses need new clients to grow. I will build intelligent campaigns that will drive results.

CAMPAIGN | AD GROUPS | KEYWORDS

$500 BASE FEEincludes set-up for a maximum of 5 campaigns with ad groups and keywords for Google Ads. This will include keyword research.  During the first month, I will refine the keywords and campaigns.

$200.00 fee to set-up matching Bing Ads campaigns with ad groups and keywords.

It is recommended that your website have landing pages for each ad group with correlating URL, content, title and meta tags.  $50.00 per hour for landing page development.

Ongoing monthly maintenance is 100.00 per hour.

LANDING PAGE DEVELOPMENT

The best practice for cost-effective Google and Bing Ads campaigns is correlating a good landing page with all ad groups.  The landing page should have a relevant URL, title and meta description, and relevant content. Website landing page development will be billed at $50.00 per hour.

GOOGLE ANALYTICS

It is always recommended to set-up Google Analytics to understand your website analytics.  If you are investing money with Google and Bing Ads you must have Google Analytics to watch the effectiveness of your campaigns.  Analytics is key to making intelligent decisions to maximize your advertising campaign. $50.00 per hour for Google Analytics set-up.

FACEBOOK | INSTAGRAM POSTS + ADVERTISING $500 MONTHLY RETAINER

Social media is where every business needs a strong presence.  Social media keeps your business messaging front and center.   It's all about engagement and sharing relevant content that resonates with your customers.  Content is king.  Create an engaging mix of authentic posts and you are on target to win fans and drive revenue.

Consistency is key to Social Media.  Many small businesses do not have the staff or inclination to create the content and to remain consistent with daily posts.  Every business needs an online presence.  Facebook and Instagram are must-have additions to your digital marketing strategy.

 

FACEBOOK | INSTAGRAM INCLUSIONS INCLUDING ADVERTISING

INCLUDED WITH MONTHLY RETAINER

  • All content and custom photography created for your brand
  • Hashtag research and relevant hashtags applied to all posts
  • Ongoing engagement with social media community

ADVERTISING BUSINESS MANAGER + BOOSTED POSTS INCLUDED WITH MONTHLY RETAINER

  • Boosted posts will not incur additional fees if the client is on a monthly retainer.  For detailed demographic targeting, I prefer to work in Facebook's Business Manager.
  • If a client is not on a monthly retainer there is a $500.00 fee to set up your account and a monthly fee of $200.00.
SEO | SEARCH ENGINE OPTIMIZATION - $75.00 PER HOUR

Organic rankings are the ultimate win in Digital Marketing.  How do you get there?  Content, content, content and more content!  Yes, you need to have great title tags, meta descriptions, image tags and URL structure, but unless you are in a non-competitive industry, you cannot ignore content.  Search engine algorithms are very smart; it is no longer about keyword stuffing.  You need to create authoritative content.  

SEO SERVICES
  • Keyword Research
  • Individual Page SEO
    • URL
    • Meta Tag 
    • Meta Description
    • Page Copy
    • Image Titles and Alt Tags
  • Inbound and Outbound Linking
  • Site Speed
  • Google Analytics
  • Google Search Console
  • Develop and Create Content Strategy
Email Marketing - $50 PER HOUR

Developing an Email strategy and calendar is essential for consistent messaging.  Graphic design and clear marketing messages with catchy headlines will result in high open rates and customer engagement.  We will create a mix of content and sell messages. Automated emails will engage clients opting in for newsletter signup.