SEARCH ENGINE OPTIMIZATION

How can I show up on page one of Google? How can I build brand authority? How can I spend less on advertising? SEO is your friend if you’re asking these questions. SEO is a long-term endeavor, but if you’re willing to spend the time the benefits are long-lasting and will drive sales and customer trust in your brand.

 

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SEO – Search Engine Optimization

SEO requires a long-term approach for results. However, if you follow a consistent SEO strategy you will rise above your competitors and your business will reap the benefits. What is SEO? SEO requires a multi-faceted approach to digital marketing best practices. Best practices include videos, blog articles, social media postings, a fast mobile responsive site, site structure, and an excellent strategy for content development.

CONTENT DEVELOPMENT
VIDEO CONTENT

YouTube is the second largest search engine and gets over 30 million visitors per day in the US. Videos already make “up 64 percent of all internet traffic, according to Cisco’s 2014 Visual Networking Index, and it’s forecast to grow to 80 percent of all traffic by 2019”. Forrester estimates that one minute of video equates to 1.8 million words of text in the message communicated. With correct titling, description, tags, and transcription you have an excellent opportunity to rank. Google will boost the ranking of a page containing video because a video is rich media that is rewarded by the search engines. Adding video to your social pages will increase your social interactions and video likes will boost the overall SEO of your digital videos.
Social Media: While social media may not effect your website ranking, social media profiles are often amongst the top results in search listings for brand names. Social media provides potential customers to see the personality of your business. It is imperative to keep your Google+ page up-to-date since it is prominent for searches of your brand name. Social channels are search engines, and within those channels, potential customers are searching for businesses and products.

SOCIAL MEDIA

While social media may not effect your website ranking, social media profiles are often amongst the top results in search listings for brand names.  Social media provides potential customers to see the personality of your business. It is imperative to keep your Google+ page up-to-date since it is prominent for searches of your brand name.  Social channels are search engines, and within those channels, potential customers are searching for businesses and products.

LINK BUILDING

Quality Link Building is an essential component of your overall SEO strategy.  Every business should list their business on relevant directories.  Paid links can have a negative effect on your site, so avoid the easy, quick links.  Reciprocal linking is great; again relevancy is key. High ranking blogs and press releases build up link juice, and you should actively seek out links that have natural anchor text.  Commenting on forums, with relevant posts will provide valuable links.  Again, the key is relevancy; you cannot game the system.

MOBILE RESPONSIVE WEBSITE

If you do not have a responsive mobile site Google will penalize your site and will demote your site from mobile search rankings.  If your site is not mobile responsive, there is a good chance your site does not have a modern appearance, and while it may still rank on a desktop, the user experience will not be top level.

IMAGE OPTIMIZATION

Often overlooked and quickly uploaded is correctly identify images.  Make sure to add relevant keywords to your image titles and alt tag that define your pictures.  Try to keep images below 70kb to not slow down your site, or use web-safe options to reduce file size.  Use original well-shot photographs for the best user experience.

COmplete Website Packages

Define

Is your website mobile compliant? Is your website easy to navigate? Do clients have a hard time checking out and making a purchase? I'll go over your goals, review your current site and help you develop a winning strategy for your next website.

Design

Is your website easy to navigate? Can your customers find what they are looking for? Is your site easy to read? Are your graphics compelling? I'll present beautiful templates and designs that will get you up and running with a fresh mobile-friendly website.

Refine

What do you need to help your operation run smoothly? What would make your website a better user experience for your customers? With customized programming anything is possible. Programming makes anything possible!

Build

Do you want to run your business and leave the technology to a trusted business associate? I thrive on being a business partner to my clients. I am an entrepreneur at heart. I will integrate your digital marketing strategy to help you develop more sales and profits.

"I have had the privilege and fortune of working with Gloria Esposito for over 5 years in several different capacities, throughout which her talent and passion have immeasurably helped build our internet presence.  Before she started with us, our social media presence was minimal.  Under her guidance, this has become an integral part of our marketing strategy and now is extremely successful.  The work she has done on our website has made it much more current and attractive, doubling traffic and awareness in just a few months.  

Not only is she genuinely enthusiastic about each business she works with, she always goes the extra mile and always exceeds expectations.  Gloria is undoubtedly the most gifted professional I have come across in my 25 years in business."
Mary Cullom

Arpeggio BYOB

"I’ve worked with Gloria Esposito for several years, and she is not only a brilliant marketer who is masterful at driving business, but also tireless in the way she constantly measures and adjusts strategies to maximize results. Gloria will do anything to assist her clients in achieving their goals. She builds smart, sophisticated and beautiful websites that tell the stories of the brands she works with, which foster consumer interaction, engagement and brand loyalty. Every smart visionary preparing to introduce a new product or service, or looking to pivot their company to adjust to market trends should contact this fun, smart entrepreneurial thinker."

Peter Breslow

Peter Breslow Consulting & Public Relations

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